Matsu National Scenic Area Administration | Matsu Tourism Circle
Matsu Tourism Circle
The unique Matsu Islands embody a distinctive wartime culture and scenic charm. The 'Matsu Tourism Circle Industry Alliance' was established on June 29, 2022, integrating Matsu’s industries of food, accommodation, travel, shopping, and transportation. Through cross-sector collaboration among industry, government, academia, community, arts, and the military, it aims to attract stable tourist flows, promote local industries, and establish a sustainable tourism brand for Matsu.
Come Explore Matsu!
The Matsu Islands are like pearls scattered across the Pacific Ocean, glowing with rustic and unique beauty. From Dongyin, Beigan, Nangan, to Juguang, each island carries remnants of wartime history, traditional villages, and warm-hearted locals. Take your time to savor Matsu’s rare and independent charm.
Counseling Results
Held sustainable tourism seminars and assisted local businesses in obtaining international sustainability certifications.
Expanded tourism platform channels and listings.
Promoted themed marketing in cooperation with the 'International Art Island' project.
Conducted a comprehensive inventory of Matsu’s tourism resources (food, accommodation, travel, shopping, transportation).
Continued the 'Island Academy @ Matsu' program.
Implemented service quality improvement programs for local businesses.
Organized the Matsu Food Festival and local ingredient competitions.
Established cross-regional branding with 12 other tourism circles.
Promoted Matsu through magazines, social media (FB, IG), and promotional videos.
Optimized the multilingual tourism platform (Chinese, English, Japanese, Korean).
Improved packaging for 15 souvenir brands.
Designed Matsu Tourism Circle’s brand identity.
Published the Matsu Gourmet Guide.
Assisted local lodgings in applying for 'Hospitable B&B' certification.
Produced promotional souvenirs.
Supported four enterprises in obtaining GTS sustainability certifications (two 2-star, two 1-star).
Co-hosted promotional events with the Tourism Administration’s Fuzhou Office.
Produced international promotional videos in Chinese, English, Japanese, Korean, and Fuzhou dialect.
Led Matsu exhibitors to participate in the 2023 Food Expo and ITF Taipei.
Collaborated with Mandarin Airlines for marketing reaching over 200,000 travelers.
Designed three themed itineraries for the 2nd Matsu International Art Island, attracting 1,200 participants and generating NT$15 million.
Planned cross-strait, blue highway, and cruise itineraries targeting various audiences.
Assisted 11 local restaurants in upgrading facilities and developing five signature dishes.
Created alliance maps and promotional pages for member businesses.
Hosted 10 familiarization tours after border reopening.
Welcomed Singapore tour groups in May 2024, pioneering the Southeast Asian market.
Led 10 local businesses to Singapore to promote Matsu tourism.
Collaborated with airlines and influencers to publish 44 media features.
Partnered with EVA Air to showcase Matsu on its inflight entertainment system, reaching over 1.08 million viewers.
Set up a Matsu Tourism Circle counter at Shengxing Station’s Railway Bike venue to promote local products.
Continued cooperation with THSR Holiday to promote 'High-Speed Rail x Matsu' tours, cultivating southern Taiwan travelers.
Helped six local travel agencies obtain the Environmental Protection Bronze Label for eco-tourism readiness.
