A New Chapter for Matsu Tourism! Matsu National Scenic Area Headquarters Invites All Sectors to Plan the "2028-2031 Mid-term Construction Plan"

News

Date :2025-07-28

The Matsu National Scenic Area Headquarters under the Tourism Administration, MOTC (hereinafter referred to as the Headquarters) held the first expert and scholar symposium for the "Matsu National Scenic Area 2028-2031 Mid-term Construction Plan" this morning (2nd), inviting former Director General Su, Cheng-tian of the Tourism Bureau, MOTC, Chief Secretary Chang, Lung-te of Lienchiang County Government, Director Chen, Ju-lan of the Traffic and Tourism Bureau, Director Wu, Hsiao-yun of the Cultural Affairs Department, Director Lin, Chih-feng of the Economic Development Department, Mayor Wu, Chin-ping of Beigan Township, Mayor Lin, Te-chien of Dongyin Township, Mayor Chen, Le-li of Juguang Township, Section Chief Tseng, Chuan-chun of Nangan Township Office, Chairman Teng, Hao of the Taiwan Institute of Landscape Architects, Professor Su, Shew-jiuan of National Taiwan Normal University, and the Matsu Youth Development Association, among other representatives from industry, government, academia, and local organizations, to engage in in-depth exchanges on Matsu's future sustainable tourism development direction, hoping to build consensus from multiple parties and create a sustainable tourism blueprint for Matsu that balances ecology, culture, and community characteristics.

This symposium focused discussions on three major topics: "Development positioning and construction recommendations for various recreational systems in Matsu National Scenic Area," "Inter-island and externally-connecting transportation issues and future development blueprint for Matsu," and "Principles for establishing scenic area classification standards in the Matsu region." The content covered multiple dimensions including sustainable tourism, cultural asset revitalization and reuse, and policy integration, while inviting Executive Director Wu, Han-chung, curator of Matsu Biennial, to share the possibilities for Matsu's cultural tourism, slow travel, and international landscape tourism development using this exhibition as an example; additionally, Professor Chiang, Bo-wei from National Taiwan Normal University was invited to share new directions for revitalizing and reusing Matsu's military heritage through tourism approaches based on international cases.

Director Hung, Chih-kuang of the Headquarters stated that with evolving global travel trends, Matsu is facing the important challenge of balancing tourism development with environmental sustainability. Through this symposium, valuable opinions from experts and scholars, local government, civil organizations, and local residents will be incorporated into the 2028-2031 Mid-term Construction Plan of Matsu National Scenic Area. Subsequently, a second symposium in an expanded format will be held to deepen professional exchanges and build policy consensus.

The Headquarters will continue to strengthen cross-domain integration and local communication, develop attractive scenic spots, optimize existing recreational facilities in the premises, and through strategies such as sustainable development, discovering local cultural tourism characteristics, low-carbon experiences, and creative marketing, promote the transformation and economic revitalization of Matsu's tourism industry, enhance Matsu residents' land value identification and strengthen international tourism image, realizing the sustainable goals of ecological conservation, cultural inheritance, and local economic development simultaneously, hoping to take root in the domestic travel market, expand international visitor sources, and progressively build Matsu into a slow travel vacation island chain.