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Privacy Policy

Dear web users:

Thank you for visiting the tourism informational website of the Matsu National Scenic Area (hereinafter referred to as the Matsu website) at The Matsu website greatly values and respects the privacy of its users. In order to assist your understanding of how the Matsu website collects, applies, and protects your personal information, please view the privacy protection policy of the Matsu website carefully. As you use this website and the services provided by its extended service website, our policies will help you to understand the principles involved as we collect, apply, and protect your personal information.

Scope of Application:

The privacy protection policy mentioned below applies to your use of the Matsu website and its extended service website (based on the web domain), any of your personal information that has been gathered, and its application and protection. However, it does not apply to your use of any other websites linked to the Matsu website. When you use these other websites, the protection and application of your personal information is conducted in accordance with their own individual privacy protection policies.

Method of Gathering Personal Information:

The Matsu website collects personal information about its web users through the following channels:

Examination of Online Activities and Internet Surveys:

As you use the Matsu website, you may be asked to provide personal information such as your full name, ID card number, phone number, e-mail, residential address, etc. Some on-line activities may require becoming a member before being allowed to participate. You may be taking part in prize-drawings, competitions, or promotional activities sponsored by other websites or organizations, conducted through the advertising channels linked to the Matsu website. Regarding the personal information that you provide these organizations or linked websites, each has their own privacy protection policy, and their information-handling measures do not apply to this website’s privacy protection policy. The Matsu website does not accept responsibility for external links to this website.

E-Paper Subscriptions:

If you desire to have informational services sent to your e-mail address from the Matsu website, you will be required to correctly fill in basic information, including your e-mail address, gender, etc., in order to ensure that you can receive the information needed. Due to task requirements, the Matsu website will hold onto the information that you have entered, and will provide services allowing you to cancel your subscription or make amends.

Ordinary Web-surfing:

The Matsu website will hold onto information concerning web users as they browse the website or seek information from the website. The related log information generated by the server will include the user’s online IP address, time logged-in, browser used, browsing and clicking information log, etc. The information provided by the browser on individual web users is used by the Matsu website to acquire information from the web pages surfed on this website. Unless you wish to provide us with your personal information, the Matsu website will not, and indeed, cannot, match your personal information with the logged information.


Besides voluntarily providing personal information while logged onto this website, you might also have occasion to provide individual departments on the Matsu website with personal information, such as your e-mail, full name, etc. This kind of information provision is not covered by the privacy protection policy of the Matsu website. In addition, if you correspond with us, or respond to us through other channels of communication, the Matsu website will store and record this communication.

Use and Policies Concerning Cookies:

In order to provide a personalized service, the Matsu website will sometimes use Cookies technology to store, and on certain occasions, trace web user information. Cookies are concise data sent from websites to browsers, and stored on the users’ computer hard drives. Web users can use Netscape’s “Advanced” function, found under “Function Options”, or IE’s “Privacy” function, found under “Internet Options” to adjust the browser’s Cookie-acceptance level. This includes acceptance of all Cookies, notification of when Cookies are set, rejection of all Cookies, etc. If you choose to reject all Cookies, some of the personalized services or participatory activities may not be available. In general, we will write and read the Cookies of the web user’s browsers under the following circumstances:

In order to provide a better, more personalized service:

For your own convenience, as you participate in personalized interactivity, Cookies will be set up when you register or log on, and will be modified when you log off.

To calculate the number of browsers and analyze their browsing patterns:

This is in order to understand how the web pages are browsed, and is used as a basis for future improvements.

Circumstances involving tracing users who have clicked advertisements or taken part in promotional activities:

In the process of sending e-papers or participating in a promotional activity sponsored by the website, Cookies information will be written to trace the entire activity process, including the user’ s participation-level, and related data.

Use of Personal Information:

The Matsu website will not sell, lease or arbitrarily exchange any of your personal information to other organizations or individuals. The Matsu website will only provide your personal information to a third party under the following circumstances, and in accordance with the following principles:

Online Activities or Web Surveys:

The Matsu website will collect interviewees’ names and ID card numbers for prize-drawing activities only. Information such as interviewees’ telephone numbers, e-mail, and residential address will only be used to inform the users concerning prize-drawing results, and for analysis purposes. This information will not be used for any other purpose. Other information will only be used for the purpose of service analysis and academic research. Unless the interviewees give their consent, all information will be used for analysis purposes only. The Matsu website will not use this information for any other purpose.

Statistics and Analysis:

The Matsu website will use the users’ registration, survey results, promotional activities, or servers’ logs to conduct internal or authorized academic research on the number of users, and their interests and behaviors. This research is based on analysis and summary of information provided by the web users as a whole, and all public information or analysis reports will reflect the overall behavior of users. We will not provide an analytical report on information provided by any particular individual.

The Sharing and Disclosure of Information:

The Matsu website will not arbitrarily sell, exchange, or lease any of your personal information with other organizations or individuals. The Matsu website will only provide your personal information to a third party under the following circumstances, and in accordance with the following principles:

In Order to Provide You with Other Services or Bonuses:

When the Matsu website needs to share your information with a third party concerning the provision of services and bonuses, we will supply sufficient explanations during the activities and inform you before collecting the information. You are free to choose whether or not to accept these particular services or bonuses.

In Order to Enhance the Service Quality, Evaluation, and Research:

In order to provide the users with accurate and quality services, the Matsu website will compare user-information with a third party’s information according to an information security agreement. In addition, in order to introduce our services and other legal purposes to future partners, advertising companies, or other third parties, the Matsu website will reveal statistical information regarding users in an anonymous manner.


The Matsu website has a duty to protect the privacy and personal information of each web user. Unless you have personally given consent, we will not amend, delete, or provide any (or part of) your personal information or files. Information will only be provided with your permission or under the following circumstances:

  1. Investigations via legal channels conducted by judicial investigative agenciesof the Republic of China.
  2. Violation of website regulations to the extent of creating threats.
  3. Based on the consideration of extending government website benefits.
  4. Protection of other users’ legal rights of use.

Points for Attention Concerning the Use of Materials from this Website

The copyright of all information provided the Matsu website (including both graphic and written materials) belongs to our administration (with the exception of other websites linked to ours). If you wish to use any material from the Matsu website or to link our website to any webpage, please first write or e-mail our service mailbox or director’s mailbox for our permission before proceeding.

Information Concerning our Privacy Protection Policy

The Matsu website will amend this policy at non-specified times, in order to comply with the latest privacy protection standards. When major amendments are made to the regulations concerning the use of personal information, we will make an announcement on the webpage to inform you of matters relating to these amendments.

Amendments to our Privacy Protection Policy

If you have any questions concerning our privacy protection policy, or the collection, use, and updating of personal information, please write directly to our suggestion box.

Last Updated:: 2020/01/21 Website Debugging